The starting product of STROH Inländer Rum is exclusively genuine rum that is made out of sugar-cane molasses. The dark-brown, viscid molasses similar to syrup is transformed in a distilling process into a high percentage, clear rum distillate, which must be produced mandatorily in Austria without exceptions.

Based on an EU Regulation, Inländer Rum is today a “geographically protected Austrian spirit” in the EU, which makes STROH Inländer Rum unique in the international world of spirits.

STROH Inländer Rum owes its high profile foremost to its unmistakable aroma. It convinces for its typical, very pure rum taste that unites with a distinct vanilla, almond and cinnamon aromas, a pleasant smoky note and a hint of cherry in the aftertaste to make the characteristic STROH Inländer Rum. Because of the high percentage of alcohol, it causes a virtual explosion of all aromas on the taste buds.




Many tourists take our STROH rum home as a popular Austrian souvenir, to experience “The Spirit of Austria”. It’s only necessary to observe the current safety regulations regarding to air traffic. Regarding to that the STROH 80 is not allowed to travel with you. But the “middle brother” STROH 60 likes to go on new adventure.

If you see a bottle of STROH 160 in the US, it is not a particularly alcohol-heavy rum version, but only the different US unit of measure "proof". 160 ° proof correspond to 80 vol %.

Be STROHriginal and bake with STROH. In the traditional Austrian pastry kitchen, Original STROH is indispensable for cakes, pies and desserts.

At the heart of this spirit is the local pastry kitchen and the related coffeehouse culture and confectionery art. Without STROH Inländer rum, sweet Austrian classics such as Applestrudel or Kaiserschmarren would be simply unimaginable. This makes it unique in the culinary world and nowhere else in the world is a high percentage spirit on the shopping list of housewives and kitchen professionals.

Thanks to its unmistakable flavor, STROH Inländer Rum owes its reputation not only to its unmistakable aroma, but also to the historic form of its bottle. The typically curved Flachmann originates from the American prohibition period, in which it was important to hide the bottle easily on the body and to transport it unnoticed.

Today the STROH bottle is a design icon in the world of spirits, whose form goes back to the STROH family, where it gained international attention for the first time in the 1970s under Hanno Maurer-Stroh. The constant bottle design and the orange-colored labels have certainly contributed to the high brand recognition at home and abroad. For some a bottle of STROH is considered as symbol of "The Spirit of Austria".

Responsible enjoyment is a valuable asset and very important to us. Therefore, visiting the STROH website requires the statutory minimum age for the consumption of alcohol.

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