The story of the STROH Inländer Rum dates back to the time of the Austrian-Hungarian monarchy. At that time, the crew of the royal Austro-Hungarian naval fleet received a daily ration of rum not only for moralistic but also for medical reasons. It was not before 1970 when it was broken with this sailor tradition (e.g. in the British navy) and the daily rum ration was abolished under strong protest.
When SEBASTIAN STROH burned his first high proof liquids in 1832 in St. Paul in the Lavantal, he made for the beginning for an Austrian success story. At that time, when the distilled beverages industry in Carinthia was just emerging, the young man with the right feel for shots performed true pioneer’s work.
The family-owned company STROH increasingly advanced its development and soon an excellent reputation preceded its products. At the 1900 World Fair in Paris, STROH received the “Gold Medal” and thereby attained great prestige beyond borders.
What is today called the “old liquor factory” was erected in 1911 – a state-of-the-art production plant including sophisticated brandy distillery and steam distillery for the finest of table liqueurs.
As early as in the year 1926, 1.2 million bottles of various specialties were produced and sold to more than 1,000 business customers in the market.
Hanno Maurer-Stroh took over the family business and positioned STROH in the 1970s as one of the most successful Austrian brands in the international distilled beverages market.
A true STROH boom set in, not least due to the new bottle shape with rich history, which emulated the pocket flask.
With the successful export into the German-speaking region, STROH advanced in the 80s and 90s to become one of the best-known Austrian brand products in Germany.
The STROH family sold to ECKES AG. The careful handling of the brand is also continued by the new owner.
The first big label prelaunch of the entire. STROH product range was made. In the process, very clear recognition features were defined that should protect the brand from forgeries of any kind.
In the year 2008, CEO of many years, Harold Burstein, initiated the management buy-out. At the Same time, “Inländer Rum” and “Jagertee” were registered as “protected Austrian specialty”.
Since the takeover by Harold Burstein, STROH has also been internationally on an expansion course, by now having become a fixture in the distilled beverages market in 40 countries. This is also proven by the “Entrepreneur of the Year” award in the consumer goods category in the year 2011.
On occasion of the 185-year anniversary of the STROH brand, a new campaign link “STROHRIGINAL” was developed in 2017 and an inspiring collection of recipes was published in a book. Quite according to the motto: The Spirit of Austria.