STROH Inländer Rum is a famous Austrian rum story on an international road to success.
Based in Klagenfurt, STROH Austria is one of the oldest producers of spirits in Austria, known by the STROH Original Inländer Rum, which everyone in Austria affectionately just calls STROH Rum.
1832, when Sebastian Stroh distilled his first schnapps in St. Paul in the Carinthian Lavant Valley, he laid the foundation for an Austrian story of success. For more than 185 years now, the spirits from STROH have been convincing with their authentic and aromatic taste. Today, STROH Inländer Rum is a spirits specialty that has found its permanent place in kitchens and bars in more than 40 countries around the world. The export share in 2019 is 75 percent, with most of it being shipped to Germany, Scandinavia, South Africa, the Benelux countries and travel retail.
Harold Burstein, managing director of STROH Austria: “STROH is an all-rounder. We have found a home in many places, from Christmas markets to international award winning cuisine as well as from skiing huts in the mountains to trendy bars, for example, in Cape Town. In Austria, the familiarity with STROH is certainly an emotional story. It combines STROH with the memory of the pleasant scent and the delicious taste of pastries and biscuits from our childhood. For generations, STROH signifies baking tradition and the art of confectioners, which made the Austrian pastry cuisine - along with the coffee house culture - internationally popular. We are proud of that.”
STROH Inländer Rum owes its fame not only to its unmistakable aroma, but also to the historic bottle with the orange label. The typical curved hip flask comes from the American Prohibition period, when it was important to be able to easily hide the delicious good on the body and transport it unnoticed. Today, the STROH bottle is a design icon in the world of spirits, whose design dates back to the relaunch in 2004 and has since gained international attention. The consistent bottle design has undoubtedly contributed to the high brand awareness in Austria and abroad. Many tourists take STROH Rum with them as a popular Austrian souvenir to also experience “The Spirit of Austria“ at home.
