THE HISTORY OF STROH

STROH Inländer Rum, a glorious Austrian rum story on the road to international success.

STROH Austria is one of Austria's oldest spirits producers with headquarters in Klagenfurt am Wörthersee, known for its STROH Original Inländer Rum, which Mr. and Mrs. Austrians affectionately refer to as STROH Rum.

In 1832, when Sebastian Stroh distilled his first schnapps in St. Paul in the Carinthian Lavant Valley, he laid the foundation for an Austrian success story. For more than 185 years now, the spirits from the house of STROH have been convincing with their authentic and aromatic taste. Today, STROH Inländer Rum is a spirit speciality that has found its permanent place in kitchens and bars in more than 40 countries worldwide. In 2019, the export share will be 75 percent, with the largest part being delivered to Germany, Scandinavia, South Africa, the Benelux countries and the travel retail sector.

Harold Burstein, MD STROH Austria: "STROH is an all-rounder. We are at home in everything from the Christmas market to international star cuisine and from ski huts in Austria to trendy bars, for example in Cape Town. In Austria the familiarity with the STROH brand is certainly an emotional story. One associates with STROH the memory of the pleasant smell and delicious taste of the pastries and cookies from childhood. For generations, STROH has stood for baking tradition and the art of confectionery making, which has made the local pastry cuisine - closely linked to the coffee house culture - so popular also internationally. We are proud of this."

STROH Inländer Rum owes its fame not only to its unmistakable aroma, which connoisseurs associate with a piece of Austria, but also to the historical shape of its bottle. The typically curved hip flask dates back to the American prohibition era, when it was important to be able to hide the pleasure goods easily on the body and transport them unnoticed. Today, the STROH bottle is a design icon in the world of spirits, whose design can be traced back to the family and first gained international attention in the 1970s under Hanno Maurer-Stroh. The constant bottle design has certainly also contributed to the high brand awareness at home and abroad. Many tourists take STROH Rum as a popular souvenir of Austria home with them to experience "The Spirit of Austria" there as well.

 

WAS IST DRAN AM STROH?

Abgefüllt in schlichte, braune Flaschen in Flachmannform, versehen mit den typischen orangen Etiketten mit dem STROH-Namenszug - so kennt man STROH auf allen Kontinenten.

DEUTSCHLAND: EFFIZIENT WIE SO OFT – AUCH BEIM STROH-IMPORT

Unsere "liebsten" Nachbarn nehmen als Erinnerung an ihren Österreichurlaub gerne mal eine Flasche STROH mit in die Heimat.

STARKOCH DAVID BOULEY: AUCH AMERIKANER SCHÄTZEN STROH

Der mehrfach ausgezeichnete amerikanische Koch David Bouley verwöhnt seine Gäste mit österreichischen Süßspeisen und STROH als Zutat.

STROH GEGEN EISESKÄLTE IN FINNLAND

Im hohen Norden - in Finnland - wird STROH 80 selten gesehen, da die Alkoholsteuer sehr hoch ist. Trotzdem wollen die Finnen nicht auf ihren STROH verzichten. Besonders zum Eisfischen – einer sehr beliebten Freizeitbeschäftigung – kommt STROH immer wieder zum Einsatz. Wer bei minus 20 Grad Celsius stundenlang auf dem Eis steht, braucht von Zeit zu Zeit einen wärmenden und kräftigen Schluck. Dann kreist das Kultgetränk aus Österreich (wenn auch nur mit 60%) zur Stärkung im Flachmann von Angler zu Angler, um länger in der klirrenden Kälte ausharren zu können.

FLUGVERBOT FÜR HOCHPROZENTIGE SPIRITUOSEN

An Bord von Flugzeugen wird STROH 80 gar nicht gerne gesehen. STROH 60 "als kleiner Bruder" ist daher die Alternative fürs Handgepäck in den Flughafenshops.

Responsible enjoyment is a valuable asset and very important to us. Therefore, visiting the STROH website requires the statutory minimum age for the consumption of alcohol.

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