The history of STROH dates back to the time of the Austro-Hungarian Monarchy. Something ahsn’t changed in over 185 years – the love for the production facility in Klagenfurt am Wörthersee.
Sebastian Stroh starts with the production of liquors and schnapps.
STROH receives the "Great Gold Medal" and at least since then the triumph of STROH was unstoppable even abroad.
Hanns Maurer takes a big step in the area of production and builds the “Schmelzhütte” which is also called “the old liquor factory”, which was very modern for that time.
1.2 Million bottles are produced of over 100 different specialties for more than 1.000 customers
Hanno Maurer-Stroh takes over the family business in the fifth generation
There is a STROH boom and STROH is getting strong in the international market
Expansion of the production facilities
STROH is given the national coat of arms for the outstanding performance
STROH is celebrating the 150 years anniversary
STROH is the most well-known rum brand in Austria
STROH is still the leading spirits brand from Austria, selling the products in 30 different countries
Strategic alliances of STOCK/Linz and STROH/Klagenfurt with the German company Eckes AG are made to intensify the market share
Sebastian STROH and STOCK are merging to the STOCK&STROH GmbH with headquarters in Linz
new target groups are developed with the new mix drink “Cola mit STROHhalm”
The whole STROH range is getting a label relaunch.
A new owner called “Oaktree Capital Management” is taking over and founds the “Stock Spirits Group” and buys Stock Austria GmbH.
a management buy-out was carried out by the managing director Harold Burstein. Since then, STROH is again 100% Austrian-owned.
Harold Burstein buys the whole production facility of STROH in Klagenfurt from the british Stock Spirits Group. STROH rum is fully produced in Austria an can be named “Inländer Rum”.
A piece of Austrian lifestyle and culture of enjoyment is being published in book form. The Spirit of Austria - Rum Desserts & Barfood, Drinks & Cocktails – is an inspirational recipe collection in German and English with over 70 creations
80% Stroh. 100% fresh out the oven.
Verantwortungsvoller Genuss ist ein hohes Gut und uns sehr wichtig. Daher erfordert der Besuch der STROH Webseite das gesetzlich vorgeschriebene Mindestalter für den Konsum von Alkohol.