| 1832 |
Sebastian STROH starts manufacturing liqueurs and fine brandies on a commercial basis |
| 1900 |
STROH is awarded for the “Grande Médaille d'Or" at the World Exhibition in Paris |
| 1926 |
Production of 1.2 million bottles of 100 different specialties, to more than 1,000 business customers. |
| 1969 |
In the age of 21, Hanno Maurer-STROH takes over the family business in 5th generation. He modernizes the company to meet the requirements of a dynamic market. |
| 1970-1971 |
The start of a real STROH boom. STROH is an able competitor on the international market. |
| 1977-1980 |
Large-scale extension of the production facilities. |
| 1993 |
STROH becomes Austria’s best known rum brand and the best known Austrian brand in Germany. The duty free business is booming. |
| 1994 |
STROH produces more than 10 million bottles and exports worldwide to more than 30 countries. |
| 1995/96 |
Strategic alliances are forged between STOCK/Linz and STROH/Klagenfurt and Germany's ECKES AG, aimed at intensifying the company's international market significance |
| 1997 |
Merger between Seb. STROH and STOCK, to found STOCK & STROH GmbH with headquarters in Linz. |
| 2001 |
With a new pre-mix beverage „Cola mit STROHhalm“ new target groups are addressed. |
| 2004 |
Labels relaunch of the STROH range, relaunch and extension of the hot drink range by the variants Orange-Mango and Blueberry, Relaunch of the STROH communication line, Awareness of STROH is by 87% of the Austrian population (Source: ÖVA 2004) |
| 2007 |
The Eckes AG decides to dispose of all its interests in the spirits segment, choosing to concentrate on its core fruit juice business (e.g. Granini). The new owner "Oaktree Capital Management" forms the Stock Spirits Group Limited and acquires Stock Austria GmbH. |
| 2008 |
On August 13th the long-time CEO of Stock Austria GmbH, Harold Burstein, acquires a 100% interest in the company under a management buyout. New sole proprietor Burstein acquired the company complete with a portfolio of successful spirits including STROH, Mautner, Bouchet and Charly's together with the entire STROH production facility in Klagenfurt from its British owners, Stock Spirits Group Ltd. |
| 2009 |
Since spring STROH can be called "Inländer Rum" again! Based on a new EC law the term "Inländer Rum" is trademarked as Austrian specialty produced to 100% in Austria. The rum is refined with the best essences and aromas ("bonificateurs") based on the Austrian tradition and of course following the secret recipe of STROH.
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