STROH – cult, world-famous, Austrian

When Sebastian STROH distilled his first liquor in 1832 in St. Paul in Lavanttal in Carinthia, he started an Austrian success story that has continued for more than 170 years now.
In those days, when the spirits industry in the southern part of Austria had just started, the young man with a good sense for business was a pioneer - not just on his own behalf.

STROH was a family business that grew steadily and soon gained an excellent reputation for its products. At the World Exhibition in Paris in 1900, STROH was awarded for the "Grand Gold Medal" and from then the great success of STROH could not be stopped: in Austria as well as abroad.
Today, STROH still is the leading spirits brand from Austria and is sold in more than 30 countries all over the world.
If Sebastian STROH would be alive and could take a look on the internet, he certainly would be surprised how well-known his products are around the world and where they are available.