Tradition sometimes can be quite boring, but not if it is inspired by a creative spirit: Thanks to the extraordinary quality and special flavour of STROH spirits and liqueurs, STROH has gained a large community of friends, for more than 170 years. In 1832, Sebastian STROH laid the cornerstone for another unique Austrian success story. STROH has always kept a finger on the pulse of time and continues to surprise with innovative products, until today.
STROH's unique and outstanding aroma clearly is different from conventional rum. It therefore managed to stay on top.

Quality does not stop at the Austrian border. STROH is already available in more than 30 countries and is appreciated abroad for its unique aroma, its flavour and its strength. The brand STROH stands for the Austrian way and quality of life. STROH simply is "The Spirit of Austria".